Free SEO Tools for Entrepreneurs: The 12 Essentials
You have just created your own ecommerce and you have uploaded all your products. Now what?
The next step is to optimize all those factors that allow you to have greater online visibility and bring traffic to your store so that they become customers.
And one of the best ways is to work on the SEO of your ecommerce!
Today I bring you the best free SEO tools that will bring you closer to your goals. And the good news: without investing a euro!
Everything to ensure that users who are searching in Google, or another search engine, terms related to your business end up on your website.
These are the best free SEO tools, improve the visibility of your ecommerce!
I am aware that when you are taking your first steps with an online business it is just when your budget is most limited.
Hence, pulling free tools is a great idea to make a dent in the first pages of Google results.
In addition, the search engine makes it easy for you! Because several of these free SEO tools are owned by Google itself:
- Google Ads keyword planner
- Google Search Console
- Google analytics
- Google Trends
- Google My Business
- Google Pagespeed Insights
- Answer the Public
- Woo rank
- GT Metrix
- Screaming frog
1. Google Ads Keyword Planner
The Google Ads platform (formerly “Adwords”) is a platform for SEM, advertising, with it you will be able to know the volume of monthly searches that the main keywords of your business have.
Being owned by Google, you can rest assured that their data is one of the most reliable on the market.
The Google Keyword Planner today, if you don’t have active campaigns, it only shows the number of searches in intervals.
But what if you invest € 1 in a small test campaign with your ecommerce? Have you thought about it …?
→ Think how important it is to know how much the most relevant terms of your business are searched for for that ridiculous amount!
To start using it:
1- Enter the Google Ads Keyword Planner .
2- Activate a campaign with a minimum amount.
3- Use the planner to get the search data you need.
2. Google Search Console
This tool is capable of giving you detailed reports of your ecommerce website and informing you about its performance in terms of:
- Clicks received
- Average CTR
- Average position of your keywords
- Mobile usability
In short, with Google Search Console you can control all aspects of the SEO On Page of your online store.
3. Google Analytics
It offers you a comprehensive analysis of what (and how) happens on your website in a very detailed way.
Knowing the behavior of your users and seeing, for example, in which step of the purchasing process the majority stay will allow you to improve those particular aspects that need it.
Google Analytics offers you very valuable information so that you can pivot your strategy and improve your organic positioning, such as:
- Bounce rate
- Geolocation of your web traffic
- What is the time and countries from which you receive more visits
- Devices from which your visitors connect
- Ways that traffic reaches you (organic, social, referral, …)
4. Google Trends
When it comes to knowing which terms are searched the most and in what quantity, a vital concept appears: what search trend it has over time.
And that’s where Google Trends comes in .
→ Do you want an example?
You have an ecommerce of communion dresses and suits.
The “Google Ads keyword planner” can tell you that “communion dresses 2019” has 22k monthly searches.
In practice, would you work that keyword given the high volume it has? It is very likely that it is a better idea to fight for the TOP1 in “communion dresses + next year”, don’t you think?
Or even better yet : work on a more “evergreen” keyword that depends less on seasonality or the year in question.
Concentrate your efforts on improving the SEO of “communion dresses” within your ecommerce!
Another option in Google Trends is that it allows you to compare terms to find out which one has the most searches.
5. Google My Business
It is true that Google’s My Business tab can be considered a social network, especially after the disappearance of “Google Plus” several years ago.
And it is also true that having an optimized Google My Business listing benefits (and a lot) your Local SEO!
We agree that the main utility of free seo professional in delhi is to help users find your business easily, right?
And if you are positioned above the competition, all the better!
Hence, Google, when faced with searches that it understands as commercial / geographical in nature, will prioritize the My Business files of the businesses close to you .
→ If you are in Navarra and you are looking for products for athletes, perhaps he would suggest you visit the facilities of “ Velites Sport ”, whose ecommerce is designed with Shopify.
6. Pagespeed Insights from Google
The speed or loading time of a website is one of the SEO factors that search engines take into account.
And Google makes it easy for you: it has its own tool to analyze how fast (or slow) your ecommerce or online business is capable of loading.
It is the famous MOZ extension for Google Chrome that allows you to know data related to the SEO of any site, such as:
- Domain Authority (DA)
- Page Authority (PA)
- SEO tags (metadescription, metatitle, …) that the web has
- Estimated loading time of the site
- Meta robots information (index / noindex; follow / nofollow)
- Spam score
We know that finding the best informative and commercial keywords to position for your business is not an easy task.
Neil Patel has created Übersuggest , a suite made up of several interesting SEO features:
- Overview of the target keyword
- Keyword ideas (from a “seed” keyword)
- Content ideas: it shows you the best content positioned for that term, according to the success achieved in social networks
- Website traffic analyzer
- SEO Off-Page Site Audit